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Pay Per Click

PPC stands for Pay-Per-Click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page. Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay rs3 for a click, but the click results in an rs300 sale, then we’ve made a hefty profit.

How do iGrow Buzz work?

The work process of iGrow buzz are:
  • Understanding the requirements of the Client: We first understand the needs of the client and then only move ahead. Proper analysis is done of the website as well as the account .ads are created as per the requirement.
  • Time Driven Approach: Nowadays it takes time to get results. So we talk to customers regarding the time in which they can get good results. We talk to our customers regarding the time in which they can get good results. We do not believe in making big claims or false promises.
  • Landing Page Optimization: PPC company considers landing page as a very important component for PPC campaign success. 80% of campaign success depends on a landing page.

Benefits of PPC Marketing

The main benefits of PPC marketing are:
  • You can target exactly the audience you want. You can use demographic targeting to ensure you’re reaching the people most likely to convert.
  • It yields impressive returns. For every RS10 business spent on Google Ads (previously AdWords), they earn RS20 in revenue, according to data published by Forbes.
  • It brings in better-qualified leads. PPC visitors are 50 percent more likely to purchase than are organic visitors.

iGrow Buzz PPC management program covers the following ad platforms

We, as iGrow Buzz PPC agency, create PPC plans that are formulated with extensive research and objective analysis of the market trend, along with a proficient understanding of the keyword phrases and bidding process. We design adverts that are highly effective, concise & well within the specified budget limit.
  • Google Ads (Search & Display Network)
  • Google Shopping
  • Bing Advertising
  • YouTube Advertising
  • Facebook Ads
  • Instagram Ads
  • Linkedin Ads
  • Twitter Ads
  • Remarketing/Retargeting (across search engines and social platforms)

Why is Pay-Per-Click a Potent Marketing Tool?

  • PPC services are suitable for all types of businesses – large or small, across all industry domains.
  • Instant reach helps to grow the customer base proficiently.
  • Faster implementation of marketing campaigns – execute efficiencies for enhanced reach.
  • Make your brand more valuable and quantifiable, leading to increased profits and business growth.
  • Create improved leads at lesser costs, ideating your business concept effectively and efficiently.